Adv. Purvi Khandelwal

Advocate Purvi Khandelwal is the founder and lead attorney at Etch Legal, specializing in intellectual property (IP) law, trademarks, copyrights, patents, and IP litigation. With a career dedicated to protecting innovation and brand identity, she has successfully represented clients across various industries, from technology and media to fashion and startups.

A Leader in IP Prosecution & Litigation
With extensive experience in both IP prosecution and litigation, Purvi is among the few legal professionals in Central India with expertise in national and international IP matters. She has been instrumental in handling complex cases related to trademark disputes, software copyright infringement, domain name conflicts, and IP enforcement in the digital space.

Recognizing the evolving nature of intellectual property in the virtual world, she is at the forefront of litigating digital IP issues, ensuring brand protection across social media platforms, e-commerce sites, and online marketplaces.

Qualifications & Expertise
Purvi’s legal knowledge is backed by prestigious academic credentials, allowing her to provide comprehensive and industry-specific IP solutions:

LLB (Hons.) – Strong foundation in corporate and intellectual property law.

LLM in Intellectual Property Law – Specialization in trademarks, copyrights, and patents.

Diploma in IP Media & Entertainment Law – Expertise in protecting creative assets in film, music, and digital content.

Diploma in Cyber Law – Specialized knowledge in digital rights, cybersecurity, and online brand protection.

Diploma in Fashion Law – Providing legal solutions for fashion brands, luxury goods, and creative designs.

Notable Cases & Legal Successes
Purvi has successfully litigated and secured landmark rulings in several high-profile cases, including:

✅ Trademark Infringement & Injunctions – Successfully obtained injunction orders against infringers, protecting brands across various industries.
✅ Social Media Disputes – Defended clients in Instagram username misuse cases, ensuring online brand exclusivity.
✅ Software Copyright Infringement – Represented IT firms in copyright disputes over proprietary software.
✅ Landmark Commercial Court Order – Secured a first-of-its-kind order from Indore Commercial Court for the appointment of a receiver, strengthening trademark enforcement in India.

Passion for IP Law & Innovation
Purvi believes that every trademark tells a story, and protecting it is crucial for business growth and innovation. At Etch Legal, she leads a team dedicated to helping businesses, startups, and creative professionals navigate the complexities of intellectual property law with strategic and forward-thinking legal solutions.